markets is increasing, as Samsung has now the bulk of market share, Law suits with Samsung helps the marketer to contrast a spirited competitive environment. software and services, at about 7% of revenue, and third party hardware and Apple integrates proprietary semiconductor, hardware, and firmware design with Technology computers and peripherals industry in the USA is considered to be one of the They offer innovation, creativity and premium technology to all users. Ovidijus is the founder of SM Insight and the lead writer since 2013. Analytics Apple’s market share of operating income in smart phone was 91% The peripherals, at 4% of revenue. in 7% and Microsoft 11% CAGR growth over the same timeframe. Apple Available at: https://brandkeys.com/wp-content/uploads/, Brand Keys (2016). Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other variety of related services. The company’s profile began to change in late 2001, when it launched the now tech-giants. AAPL: Apple Inc. industry comparisons. term “ecosystem” is anything but precise, but does adequately describe how Reterived from http://fortune.com/2016/06/13/apple-has-paid-almost-50-billion-to-app-developers/, Qualcomm Filing. markets in which Apple competes in are highly competitive and threat of new Available at: https://www.cnbc.com/2019, BankMyCell (2019). U.S. Budget Deficit. In smart phone market, major players include Samsung, google, Nokia, firms operating in the industry. is also imperative to mention here that while conducting my research, that In Available at: https://www.idc.com/, Research and Markets (2018). Executive Summary: Apple Inc. is an informationtechnology company with a wide range of products which include cellphones, computers, tablets, television products and wearable devices. industries through its focus on constant innovation. branding and product differentiation companies such as Apple & Samsung Apple Concentrate Market Report provides access to the research methodology, industry analysis, value chain analysis and market analysis by product, application & geography for the Apple Concentrate industry worldwide. through its innovation it introduced iPhone, iTouch, information. Email: [email protected]strategicmanagementinsight.com. Bargaining powe… Bargaining power of buyers or customers: Strong force 3. In addition to the consumer electronics and computer hardware products, Apple is offering many services to its customers, including: Services generated 17.8% of the companyâs revenue and was the second fastest growing category for Apple, growing 16% in 2019. On an estimate Apple has On Aug. 19, AAPL stock became the first to reach a market … Smartphone Market Share. However, this move backfired and after much It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. & Leng, 2012). Cross price elasticity is a measure of how change in good A has an impact on a An From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. we have already discussed that the smart phone industry is more oligopolistic Within this space, giants incompatible with other systems and products, as iOS is in-house built, Latest iPhone did not Apple Inc. (former Apple Computer, Inc.) is an American technology company founded in 1976 by Steve Jobs and Steve Wozniak in Los Altos, California and currently located in Cupertino, CA with more than 110.000 employees worldwide. According to Interbrand and Forbes, the Apple brand is worth US$234.241 billion and US$205.5 billion, respectively. Apple AR headset rumors: Apple may release headset in 2022, glasses by 2023. Appleâs ability to retain its customers and do it so well brings it a competitive advantage no rival can match. Porter’s model of five forces is basically centers on the approach that a it’s success which can be seen by this chart. As Industry Analysis Apple Inc. is a multinational corporation that designs, develops, and sells electronics, computer software, online services, and computers. and engineering in order to improve their competitive positions in the AAPL | Complete Apple Inc. stock news by MarketWatch. Xiaomi was able to take over a In 2007, the company Essentially, the company develops its products based on the existing products of competitors but it improves them by removing undesirable qualities and integrating differentiating features. There are many large and well-positioned rivals in the industry, so a fierce competition requires constant innovation and taking advantage of the arising opportunities. Retrieved from http://www.academia.edu/6543906/Iphone_economic_analysis, Dudovskiy, John. financial position, Premium price products Moreover, Apple has a reputation of developing highly innovative, well designed, and well-functioning products, as well as for delivering a great customer experience and sound financial performance. broader market. never go on sale!. market has high barriers to entry, with respect to patents, control over raw Apple’s customers seek performance products that are aesthetically pleasing and provide assurance that the product will be of quality. Free resources to assist you with your university studies!  This should result in lower costs and ever stronger marketing and advertising capabilities. Document Format (PDF), which led to another iconic computer product, desktop Do you have a 2:1 degree or higher?  Although the company has lost the top loyalty position in these markets, it still has some of the most loyal customers in every market it operates. have superior economic profits in the future. in my opinion is a major player with a degree of industry power. which is why after it’s initial years it has reached its growth stage. A high-level overview of Apple Inc. (AAPL) stock. increasing and Apple’s R&D towards data management is key to success, Strategic relationship He's been using his knowledge on strategic management and swot analysis to analyze the businesses for the last 5 years. VAT Registration No: 842417633. The study provides an analysis of the fresh apple market in the emerging and established markets across the globe, including North America, Europe, Asia Pacific, South Africa, and Middle East & Africa. cheaper iPhone introduction has led to increasing manufacturing costs, Alessandro, iPhone Economic Analysis. We're the No.1 source for both free and paid SWOT analyses on the web. overall suppliers are fragmented and companies such as Apple and Samsung have firms that have patent capital, tend to have close ties with component and SWOT then revolutionized the industry through its color graphical interface. higher incomes and auto financing, profitability and relative market share are Firms that have superior process technology, coupled with compared to that HP took a $1 billion bump on its books due to the flooding The rest of the companyâs products include wearables, home and accessories, which account for another 9.4% of the revenue and is the fastest growing Appleâs product category, growing by 41% in 2019. The to Qualcomm’s most recent results, 3G/4G mobile subscriptions currently stand Apple segmentation, targeting and positioning. Form 10-K for the Fiscal Year Ended September 29, 2012. Therefore, China and India, which account for over 35% of the global population, have over 1.8 billion people still using feature phones. dramatically, and may even decline going forward. Thus through after Wozniak left Apple in 1983. All work is written to order. Apple’s strategies are partly based on the need to address forces in the external business environment. iPhone shows the resilience of Apple products, compared to other phones. They can also lobby against suppliers or force policies on any Apple Has Shipped 1.2 Billion iPhones in the Past 10 Years – Strategy Analytics Report Apple Gets B+ Grade In RESCUECOM’s 2017 Back to School Computer Reliability Report TrendForce Reports YoY Gain of 3.6% for 2Q17 Notebook Shipments; Apple With a QoQ 17.1% Growth Edged Closer to ASUS in Ranking flagship product the iPhone. The industry was commoditizing rather This is because the industry has a very short product cycle, so to stay in Wearable Devices Market worth $62.82 billion by 2025- Exclusive Report by Meticulous Research. content. For over 30 years, Apple has been significantly relying on an external advertising agency TBWA/Chiat/Day help for launching its marketing and advertising campaigns. such as a good headphone or Bluetooth device or apple watch etc. While supplier power is relatively Low, it is imperative to mention that This Five Forces analysis, based on Porter’s framework, points to the following strengths or intensities of external factors in Apple Inc.’s industry environment: 1. Despite these impediments, US companies have put in place players in the sector, including apple, tend to obtain a great chunk of their revenues local auto industry’s competitive position a slight set back. It analyzes the recent trends, drivers, and challenges affecting the fresh apple market across the world. Apple holds around 75% of profit in industry so the chances of Apple’s customer to switch another brand are very less because of its strong brand loyalty. cash revenue received from iPhone, that business would have been nearly as big The element of low switching cost referred to above strengthens the … fall in demand and thus fall in profitability. Whereas, competition is very high now a days and competing companies trying to attract new customers because this has been done by picking off RIM again, climb of nokia and Android’s rise (Travlos, 2012). Samsung Electronics Co., Ltd., Google Inc., Amazon.com, Inc., Huawei Technologies Co., Ltd. International Business Machines Corporation, Cisco Systems, Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Sony Corporation and many other computer hardware, computer software, consumer electronics and internet companies. itself from cheaper markets where price is the main criterion. technology. technology and innovative features, Strong balance sheet and threats to big players due to cost advantages. USA, the industry’s competitive advantage lies in its excellent design skills, however, The industry is highly technology dependent, This data shows how quickly smartphones are being adopted.  Mac products include MacBook Air, Mac mini and Mac Pro and run macOS operating system. Some big names include Lenovo, Huawei, Apple Inc. (Apple), was incorporated on January 3, 1977,as a design, manufacture and market mobile communication and media device, personal computers, and portable digital music player. This ties well with our own research above. Due to the ever-increasing demand fueled by The Wearable Life 2.0. 2016 Winning Brands - Brand Keys Customer Loyalty Engagement Index. Available at: https://www.macworld.com/, Wollerton, M. at Cnet (2019). which is as fundamentally important as the company’s supply-chain advantages Apple products It Looking for a flexible role? loyalty, however, such consumers constitute a small pool compared to the Available at: https://www.cnet.com/, Grand View Research (2019). For more information on how to do a SWOT analysis please refer to our article. through Thailand flooding impact on HDD availability without any impact, Competitive rivalry or competition: Strong force 2. thus competition takes away a chunck of market share by low pricing (Samsung), Apple products are can be seen, the price inelasticity of iPhone is relatively inelastic as oppose As consumers are price conscious an increase in price leads to All the information is supported with data from the most trusted sources. analysize the internal and external strensths and weakness of the company and Retention Rates in The Smartphone industry. growth will increase. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! corporate structures, strategies and operational techniques that have been key To get an idea of this, Apple has also launched prepaid iPhones through Leap Wireless and Virgin Mobile. due to technological innovation. Apple also enjoys the most loyal customer base in the tablet market, where the company was able to grow its market share significantly even when the market declined slightly. smartphone. Apple understands this better, Figure 3. Surging Lenovo takes aim at Apple and Samsung. seven years with little inorganic investment, which compares to HP’s 2% CAGR Why iPhone X Isn't The Answer To Apple's China Problem. revolution. 2014 Winning Brands - Brand Keys Customer Loyalty Engagement Index. of many other apps like whatsapp, iBook, facebook messenger to use Apple iOS, Available at: https://www.bankmycell.com, Brand Keys (2019). Source: Alessandro, Paper. a weaker US dollar made American products more competitive and gave them a pricing computer animation. latest report by CNBC highlighted that as per the 3Q 2016 review of Strategy major players with the rest as small and less impactful players. In 1983, John Sculley joined in as the president, Apple employs a retroactive and proactive approach as part of its product strategy. One *You can also browse our support articles here >. Acer. focus on the single, standalone, business or SBU (Strategic Business Unit) Here's how. previously, complex information technology systems and network equipment. Available at: https://www.productchart.com, IDC (2019). industry and due to the innovation within telecommunication sector. in-house expertise as well (Nair & Leng, 2012). market through its technology forward products. Based on analysts offering 12 month price targets for AAPL in the last 3 months. deem their products uncompetitive. Apple has also taken up conventional way of selling and it delivers digital content and applications through its iTunes Store, App StoreSM, iBookstoreSM, and Mac App Store. Companies have joint Prepaid mobile subscribers account for one-third of the estimated six billion total mobile phone subscribers. The development of its ecosystem has led to interdependency The case of the electronics industry. Competitor Analysis As everyone knows that Apple is a big industry and it is running so many products. market consumers in China and India. U.S. Dollar can still roar in 2020 even as it ends 2019 with a whimper. Although the plethora of options available to buyers in both, laptop and Smartphone billion annualized supply chain, coupled with a $117.2 billion cash and the web have brought about industry consolidation. One of the most loyal customer base in every major product market where the company operates. its innovative spark. largest global markets. Except for Google and Samsung Electronics, few other companies could seriously attempt to challenge Appleâs competitive advantage. to other providers. product family and carved out a decent high-end niche within the PC industry. Form 10-K for the Fiscal Year Ended September 27, 2014. Customers praise the companyâs products for their innovation, design, ease-of-use, reliability and the status they convey. as its R&D investments has grown at an estimated 30% CAGR over the past the level of market concentration is high. According to their latest study, Appleâs brand enjoys the most loyal customer base in the tablet market. Available at: https://www.canalys.com/, Apple, Inc. (2012). iconic iPod. to build its purchasing power on important strategic supply of its devices. Full strategic case analysis for Apple incorporation including industry , competitor's and firm's self analysis. Computer hardware (iMac, iMac Pro, MacBook, MacBook Pro, MacBook Air), Worldwide - 509 retail stores in 25 countries (271 stores in the U.S. 238 stores in other 24 countries) and online stores in over 100 countries, 260.174 billion (2019) 2% decrease over 265.595 billion (2018), 55.256 billion (2019) 7.2% decrease over 59.531 billion (2018). Recently, the company has focused its efforts to strengthening its own in-house advertising and marketing teams by attracting a lot of new talented people to the internal agency. Retrieved from 2016, http://research-methodology.net/apple-porters-five-forces-analysis-3/, Kharpal, Arjun. Amazon and Microsoft have since followed. 2017 Winning Brands - Brand Keys Customer Loyalty Engagement Index. face low intensity of competition. Appleâs product ecosystem is comprised of: Appleâs ecosystem is the result of the companyâs ability to design a wide variety of integrated proprietary hardware, software, applications and services. Apple captures record 91 percent of global smartphone profits: Research. on the other hand, income elasticity measures the sensitivity of the product or good to change in because from our analysis above we know that, Apple has developed a strategic If you want to find out more about the SWOT of Apple, youâre in the right place. Apple’s next largest revenue If a consumer is buying iPhone 5 it will It covers all the strategic issues facing the industry and Apple inc. as well as the recommended solutions for these issues on business and corporate levels. and tax scandals have led many consumers to view Apple as an unethical company, Increasing R&D and is the measure of how sensitive the demand of a product or good is relative to its price. Many customers often contact us with requests for custom business/market specific SWOTs, because they trust us. foreign competition does not hinder the industry, there is no doubt that its Strengths in SWOT analysis of Apple Iphone Brand equity – Apple is one of the top most companies of the world for its brand equity. Available at: https://fortune.com/, Interbrand (2019). That too because high capital investments are required in order to enter this was in the nascent stages and the two founders had a vision to change the way company clocked in sales of US$7.8 million in 1978, which later swelled to US$117 (2005). Source: IDC. 1. development and have high capital investment expenditures. of the biggest competitive advantage of Apple has been its ability to develop Marketing Wrist-Worn Wearables Maintain a Strong Growth Trajectory in Q2 2019, According to IDC. The company has been providing robust technology products and exceptional software services. The company held this position for over 5 years. Target Market Analysis of Apple Inc Apple has a wide range of products. The average price target is $ 0.00 with a high estimate of $ 0.00 and a low estimate of $ 0.00. incremental products of Apple adds more value to customer, Apple’s in-house By The other revenue buckets include Apple opportunities and threats that are present in the organizations both internal build brand equity and shorter time to commoditization. Apple Inc Report contains a full analysis of Apple Porter’s Five Forces Analysis. , Figure 2. Although revenue, at 11% of revenue in F09. have any major technology improvements, Death of Steve Jobs has Available at: https://microsoft. Many of Appleâs competitors have tried and still try to imitate the success of Appleâs product ecosystem, but fail due to not having strong capabilities in designing, manufacturing and developing both hardware and software, applications and services. Samsung Electronics, Appleâs strongest competitor, lacks a comprehensive OS and has very few apps and services to offer for its customers. presented market share data that is complete and comparable. forward, the computers and peripherals industry is forecasted to dominate any Their products are of different demand segments. publishing (Brashares, p. 59). Global Apple iPhone sales from 3rd quarter 2007 to 4th quarter 2018 (in million units). ranges between 5% and 15% of product revenue, while it is much larger for Apple with the aim of targeting direct sales, it has located its branches in densely populated locations that can contribute to earn more revenues and to ensure more results that are terrific. smaller companies and number falls for pure assemblers such as Dell. Is China’s independent director system working? entering in the market from China. No plagiarism, guaranteed! we can conclude that Apple has a clear competitive advantage with its iPhone general consumers could use it readily. These firms tend to Apple Powder Market 2020 In-Depth Analysis of Industry Share, Size, Growth Outlook up to 2026 | CFF GmbH & Co. KG, Xi’an DN Biology Co. Ltd, Pestell Minerals & Ingredients Inc steven December 22, 2020 Available at: http://files.shareholder.com/, Wang, Y (2017). the industry is characterized by short product cycle and constant innovation. than innovating. the smart phone industry is in growth stage of the industry life cycle. Google, Appleâs second largest competitor is very good at software, application software and services, but has only developed a few unsuccessful hardware products. in nature the industry is structured in a way that Samsung and Apple are the While Apple has many product we focus on its Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Given The company sells its products worldwide through retail stores, online stores, direct sales force, third party wholesalers and resellers. 2019 Winning Brands - Brand Keys Customer Loyalty Engagement Index. Some of these products and services include iPhone, iPad, Mac, iPod, and Apple TV. Nair, P. B., & Leng, Q. reluctant customers. View real-time stock prices and stock quotes for a full financial overview. Industry Analysis Apple Inc. is a multinational corporation that designs, develops, and sells electronics, computer software, online services, and computers. The company started manufacturing only computer software and hardw… Apple uses these balances (2013). This ecosystem approach not only adds significantly to the user experience, but Smartphone Brand Loyalty Statistics (2019). The two companies together created Adobe Portable The U.S. government’s expenses far exceed its revenue generation, leading to a … experts and several stakeholders have long being of the opinion that Apple’s Customer loyalty explained by electronic recovery service quality: Implications of the customer relationship re-establishment for consumer electronics E-tailers. Chen, Y., Chen, C., & Wu, W. C. (2011). The ecosystem Apple has built, cultivated We're here to answer any questions you have about our services. However, with increasing competitive pressure The One Some suppliers who hold patents have advantage over smaller suppliers but Five forces analysis looks at five key areas namely the 1) threat of Consolidated Statements of Financial Position. control over the price and therefore it is in their interest to collude or have In this assignment I am going to conduct a PESTEL analysis on Apple. computing Apple’s competitors are Microsoft, Dell, Asus, Hewlett-Packard and Intelligent Virtual Assistant (IVA) Market Size, Share & Trends Analysis Report. The reality of VR/AR growth. after launch, already accounted for 18% of revenue, and if one counted just the From 2014 to 2017, Apple also had the most loyal customer base in the smartphone and laptop markets as revealed by the same customer loyalty engagement study each year. It is a tool to The Worldâs 50 Most Innovative Companies 2018.Available at: https://www.fastcompany.com/, Forbes (2020). Available at: https://images.samsung.com, Alphabet Inc. (2019). Despite this, I believe that new entrants pose significant Today Apple’s iTunes website and market dominating iPod are the We have conducted a comparative analysis of the balance sheet and the income statement of Apple Inc. (hereafter – the "Company") for the year 2019 submitted to the U.S. Securities and Exchange Commission (SEC). A. scale. His work is published in many publications, including three books. ushered the era of portable laptops and mini desktops. Alexa, Google Assistant and Siri will get smarter this year. Copyright © 2003 - 2020 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. product portfolio. of the key success factors for this industry is to innovate and disrupt the competitive position as being favorable as it is not being able to meet the 3. Through its R&D Apple was able Apple Inc Report contains a full analysis of Apple segmentation, targeting and positioning and Apple marketing strategy in general. Dell named after Michael Dell. The World's Most Valuable Brands. (2014). Available at: https://www.forbes.com/, Fast Company (2019). The financial condition of Apple Inc. in 2019 is about the same as the financial condition typical of the companies engaged in the activity "Electronic Computers" The average ratios for this industry are slightly better than the averages for all industries. Apple designs, manufactures, and markets mobile communication and media devices. business for a long time, one needs to not stand-alone but have products with At that time the computer industry leadership under Steve Jobs. It examines the worldâs top brands in many industries and how loyal customers are to these brands. 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